How to Connect Your Squarespace Site to Your Social Media Accounts


Pull all of your marketing efforts together

Squarespace allows you to quickly and easily connect your website to your social media accounts. At the time of this writing, there are more than three dozen social media sites/apps built in to Squarespace. Displaying icon-based links to your social media pages is standard practice these days and it helps your customers learn more about you in the way they prefer. Some customers prefer the visual introduction of Instagram, while others like to explore the news layout of Twitter. If you're running social media pages/accounts, be sure to add them to your Squarespace website. 

A few notes up front:

  • You should only promote social media accounts where you are actively posting content and engaging with the community. 
  • Don't add social media pages just because other websites have them. It's better to have one social media account that you leverage really well than five that are all on autopilot and lag in content quality. 
  • Be aware that the more you draw attention to your social media pages the more likely you are to divert your audience away from your website and onto your social sites (this could be good or bad depending on your goals). 

To connect your Squarespace site to your social media accounts go to Settings > Website > Connected Accounts. Here, you can select Connect Account and you'll have many built-in social properties available to choose from. 


As you're connecting to these accounts, be aware of a few things:

As you connect each account you can select whether to "show" that social icon. This means the icon will automatically be visible on some templates. It also means that if you select the social links block somewhere on your site that this link will be included. You may want to have some social media accounts connected, so you can push new content to them, but not prominent on your site. In these case you need to deselect the Show Social Icon option when you connect the account. 

Many accounts will ask you to format the content you push. Squarespace uses a shorthand:

  • %t = post title
  • %u = post URL
  • %a = post author

You can format your push to be something like "Read %t at %u by %a!" and then it will show up on your social media page as "Read 10 Ways to Grow and Urban Garden byatyourblog.com/urbangarden by Susie Smith!" 

To hasten the process, log in on your computer to the social media account you're connecting to Squarespace before going to the Settings in Squarespace. 

When you connect Facebook to Squarespace be sure to 1) replace the Profile URL with your business page URL (your personal page is the default), and 2) select your business page as the push target

Finally, you should know that you can customize the look and feel of your social media icons in the Squarespace Style Editor. You can also decide if you have share buttons available on your blog posts (and which share buttons are available) by going to Settings > Website > Marketing > Share Buttons. Similarly, you can allow your audience to easily hover over images and share via Pinterest by going to Settings > Website > Marketing > Pin It Buttons. 

Happy Sharing!

How to Build Your Information Architecture


Organize your thoughts and name your website pages

If you're in the beginning stages of building or rebuilding your website, you know you need to identify which pages you'll have on your site. The pages you have on your site, and how they relate to each other, is your information architecture (IA). It's the skeletal structure of your site. 

Let's run through a few IA definitions:

  • Primary navigation: these are the set of links most visible on your site, typically located near the top of your webpage. These links will be the most heavily trafficked pages in your site, and should help tell your story. 
  • Secondary + tertiary navigation: these are a set of links that are less visible than your primary links. They are often sought-after pages, but pages that may distract from your central story or may route audiences away from the actions you hope they'll take. 
  • Family pages: in web design and development, we talk about pages in terms of family relationships. A parent page has one or more pages beneath it. For example, if you click on Women's Clothing you may have options such as Women's Shirts, Women's Pants, Women's Shoes underneath it. In this example, Women's Clothing is the parent page. The pages below it (Women's Shirts, Women's Pants, Women's Shoes) are the child pages. Women's Shirts and Women's Pants are sibling pages because they are on the same level. 
  • Call-to-action (CTA): a CTA lives within a page or set of pages and it clearly asks your audience to do something (Learn More, Sign Up, Join Us, Contact Us, etc.). CTAs are most often present in the form of a button, image banner, or distinct link. 

When you're ready to decide on your IA I recommend the following steps:

Start with a free writing exercise. Either on a piece of notebook paper or in a Google Doc, write pieces of information you need to have on your site. Don't feel as if you have to organize this information just yet. If you think of something that needs to be on your website somewhere, write it down. Most websites will have dozens, if not more than 100, pieces of information.

Once you have all of the major pieces of information listed, begin to group that information. If you did this exercise in a Google Doc you can quickly cut and paste statements around on the page. There's no limit to the number of groups you can have. 

Once you're happy with your groups, review the information within each group and label it

Screen Shot 2017-04-11 at 8.41.03 AM.png

When you finishing labeling groups take a look your labels and decide which items are the first pieces of information you want your audience to know about you and/or the primary actions you want your audience to take. Be critical here. Audiences have a short attention span. This is your beset chance to get a website visitor to know what the need to know so they'll take the action you want them to take. When you decide on the few items that you want your audience to know first, put these aside. This set will become your primary navigation. 

Identify a few of the items you thought might be in your primary navigation, but that didn't make the cut after serious consideration. These are groups of information that are important, but don't lead customers to the desired action. One such group of information is often the About or Mission & History set. This information is great information and it is typically a highly-trafficked page for small businesses (people like to know more about who they're working with), but it very rarely needs to be in your primary navigation. You may also identify a few pages that need to be prominent for legal reasons, such as your privacy policies. Once you have this set, this group will become your secondary navigation. Some companies have many less-than-primary groups of information. In some of those cases, both a secondary and a tertiary set of navigation is necessary.

Once you decide on your primary and secondary navigation, nest remaining labels underneath these items. You may nest only one level deep (creating child links for your primary and secondary navigation) or you may have several layers of navigation (creating grandchild or great-grandchild links). Nest and organize these labels in the way the makes the most sense.

Now you have primary navigation, secondary navigation, and groups of information underneath your primary and secondary navigation. Congrats! We're not done yet, though ...

Do you have labels remaining? This often happens when your primary or secondary labels aren't broad or general enough. Look through these labels again and see if you can re-label anything to accommodate the outstanding information groups. If not, does it make sense to add remaining labels to secondary or tertiary navigation? Finally, do you need a FAQ page? Some clients have multiple small bits of information that they need to convey to audiences, but don't make sense as a single page or group of pages. In this instance, they often find FAQ pages help them collect information for clients. 

Now that every single label or group of information lives somewhere, let's look back at those labels again. More than likely your page with information about you, your company, or your blog is named About. This works for a lot of websites because it's standard and audiences know what to expect when they click on it. For some brands, though, it makes sense to infuse more personality into the label. For example, you could call it Our Story. Instead of calling your contact for Contact Us you could label the navigation item as Get Started or Let's Chat. Your blog could become Thoughts, Recommendations, How-tos, etc. You don't need to assign every item in your navigation with something custom. As I said, audiences come to expect certain standard links. However, choosing different words or phrases for a few key areas is an excellent way to stand out and give more information about who you are. 

My final thoughts on building your IA:

  • Not every piece of the IA equals a separate page on your website. You might have Services in your primary navigation and Content Migration, Content Strategy, and Content Creation underneath that. You could create three separate child pages for each type of service. Or, you could have a single page with three headers (one for each service). Be purposeful with pages you create. You should create a separate page when you have a lot of content around one item or when you want to separate the audience from other information so they focus solely on that one thing. 
  • Fewer links is better in your primary navigation. Most sites should have between 2-5 links in the primary navigation. Each primary navigation link should serve your primary message and should include a call-to-action, directing audiences to a next step. 
  • Secondary and tertiary navigation typically lives in your site footer. Audiences know to scroll down for additional links or information. For some websites (a traditional blog layout for example), a secondary set of links in a sidebar may makes sense. 




Change Your Squarespace Template Fonts

Why the shape of your letters shapes your message


When I started in web design I started as a a project manager—focused on getting stuff done—and I didn't focus much mental energy on the design details. Naively, I thought design included colors and images, and that words were words (a separate category). Over time I came to see the ways in which the shape, style, and quality of the letters on the screen had a magnificent impact on how I felt about the design. Sometimes, the letters were the primary design element. 

I now know that letters—your typography—add flavor to your message. They subtly (and sometimes not so subtly) influence how audiences perceive the words you form. They tell your audience about your brand's personality: how open you are, how formal you are, how masculine/feminine you are, how fun you are, etc. It's important to choose fonts for your brand that match your storyline. 

Check out the way these font pairings (header, subheader, and body copy) from Canva have a huge influence on how you feel about the message: 

Select Your Brand Fonts

If you still need to select brand fonts, I recommend the following resources:

Once you have your brand fonts selected (or if you've had them for awhile), it's time to edit your Squarespace site to match your brand. Squarespace has a large list of built-in fonts available to you. If your fonts are not built-in to Squarespace you can search for a Google font OR connect a Typekit account to Squarespace and the sky's the limit!

Change Your Fonts in Squarespace

In Squarespace you should first start by changing the body copy and header font. Squarespace has three levels of headers. To change your basic fonts in Squarespace, do the following:

  1. Go to a page in your site that has body copy and all three types of headers. (If you don't have a page like this yet, create a sample or test page.)
  2. Once that page is open, go to your Squarespace menu and select Design > Style Editor. 
  3. Change your fonts one by one. Not only should you change the font, but also pay attention to the additional font customizations (font size, font weight, letter spacing, line heigh, text transform, etc.). These small adjustments make a big difference. Play around with them on a heavy text page or your test page to see what looks best for your brand.

Once you have you body copy and headers changed, you should flow font changes to small design items throughout the site, including:

  • Navigation
  • Footer
  • Buttons
  • Banner
  • Metadata
  • Captions

Consult the Squarespace help guide specific to your template for a full list of text elements available for editing.

Remember, if you don't have an element on your site yet, such as a small button, the Squarespace Style Editor won't offer you the option to customize it. If you add a small button down the line, it'll appear in the default font and colors for your template. You'll need to go back into the Style Editor to change its design.  

Once you've selected and implemented your brand fonts on Squarespace you should not make big changes often. Your audience comes to know you, in part, via your typography and you don't want to give them whiplash by changing it up too often. But if you notice small tweaks that will improve legibility or user experience (such as line height or font weight), by all means make them!

Other Font resources and guides I recommend:

Do you already have a headache thinking about all this? I create Squarespace websites for clients—fast. And, as a Squarespace Circle member, I offer all my clients 20% off of their first year's subscription. Get started on your project now. 

Still feeling energized to DIY Squarespace? Great! Check out my other related Squarespace posts. 


**This post contains affiliate links. Thank you in advance for helping Shorewood Studio continue to tell our story.**


Change Your Squarespace Template Colors


A few tweaks give you a custom look

With Squarespace, the sky's the limit in terms of design customizations. I've seen a few highly creative Squarespace sites that look almost nothing like the Squarespace template they started as. To get something far out of the box, you'll like need to work with a Squarespace designer to help you push the envelope. But, the beauty of Squarespace is that you can get a custom look without hiring a designer. You just need to make a few tweaks so that your template matches your style or brand. 

Start by adding a logo, adjusting site colors, and changing site fonts. In this post, we'll talk about adjusting your Squarespace site colors.

Your brand colors

Image via Design Seeds

Image via Design Seeds

First things first, do you have brand colors? Your colors tell a story about you before you ever say a word. There are a lot of color theories out there. Here are a few great reads on brand color and storytelling:

If you don't have brand colors yet, I recommend going through the color theories first. Then exploring some inspiration.  Here are few great inspirational sources:

Once you find colors you like, you need their hex code. A hex code us a six-digit number used in HTML and CSS to signify color. It's how you will tell Squarespace which color to assign to each element. If you find a color you like, but you can't find its hex code do this: 

  1. Use the digital color meter on your Mac or download a color picker app
  2. Use an online converter to convert RBG (red, blue, green levels) to hex. You can use this converter anytime you see RGB information for a color, but no hex. 

Once you have your colors, store this information in your brand kit/guide/storyboard. You will use these colors in hundreds of ways online and you need to be consistent. 

Match Squarespace Colors to Your Brand

Screenshot via Squarespace Support

Screenshot via Squarespace Support

You may edit colors in Squarespace by going to Design and then Style Editor. You can change the vast majority of elements in each template within Style Editor. For information on specific elements you can edit you need to consult your template guide (for example, the Skye Style Editor tweaks). 

Some tips for getting started with Squarespace color customizations:

  • Start by opening the page on your site with the most content. Then go to Design and Style Editor. As you make changes within Style Editor you'll see those changes reflected on the open page. The more content you have on a page, the more you can understand the impact of each change.
  • Start small. Set your background color and body text colors first. These will have the largest impact on your site.
  • You should have one color and one color only that indicates a link. This color should then not be used for other elements in the site. You can, however, use it on buttons if you choose since those are styled versions of a link.
  • Use bold colors sparing. You want your site to have personality, but you don't want to look like a Jackson Pollock print (usually). Think of your bold colors more as sprinkles throughout your site. 

And some tactical tips for changing your Squarespace colors:

  • Squarespace accepts the following color formats (although, I recommend hex codes for brand consistency): hex, RBG, HSL, and HTML.
  • You may open up an existing color and find it in RGB or HSL. That's okay! Just delete the color so the field is completely empty and enter your hex code. 
  • When you enter hex codes, always preface the six digits with the pound sign #. 
  • You want to use a slightly transparent version of one of your colors, Squarespace offers you a slider within each Style Editor element to set the opacity. 
  • You and undo and redo any changes you make up at the top of Style Editor.
  • Save, save, save. For the love of god, save your changes!

As usual, Squarespace has excellent support for your color changing tasks:

BONUS TIP! Many of the Squarespace templates (such as Bedford) do not offer the option to change the line element color. You can do this by going to Design and then Custom CSS and adding simple code. You can find suggestions for simple CSS code in the Squarespace Answers forum. 

Do you already have a headache thinking about all this? I create Squarespace websites for clients—fast. And, as a Squarespace Circle member, I offer all my clients 20% off of their first year's subscription. Get started on your project now. 

Still feeling energized to DIY Squarespace? Great! Check out my other related Squarespace posts. 


Cover image via Unsplash

Getting Started with Squarespace

Image via Unsplash

Seriously, it's this easy. 

Ready to have a professional looking website? Today? Good. Let's get started.

01. Get a domain/URL

Already have a domain? Fantastic. Skip this step.

Need to find and buy your URL? Squarespace has you covered with domain search and purchase

Search for the URL or domain you're considering. Squarespace will let you know if it's available (the cost per year) and will suggest alternatives as well. 

I have suggestions for choosing your URL elsewhere on the blog. They include keep the URL short, go with the .com ending, and research similar URLs (and purchase them if possible). 

The domains/URLs available via Squarespace will be the same as those available with other companies. If for some reason you want to purchase a URL outside of Squarespace (maybe you haven't decided on the platform yet), I recommend Google Domains

Squarespace has fantastic resources on domains:


02. Choose a template

This is your design base. It's sort of like choosing what type of cake you want—vanilla, chocolate, or funfetti—before choosing your frosting and other toppings. 

Some things to know and look at,

  • You're not committed to this template forever. You can change at any time (for free).
  • Choose the template that looks most similar to the look and feel you want for your site. 
  • Take advantage of Squarespace's filtering categories to narrow your choices (it can be overwhelming otherwise!).
  • Look at the template on a mobile device. (Squarespace offers a mobile preview, but I recommend interacting with the template on your personal device as well.)
  • Review the "customers using this template" section (scroll down on the template's detail page to find it). This gives you ideas on how you can customize the template to your needs/brand.
  • How much and what you can customize varies by template. If you have specific questions or details you need to know, check out the in-depth template guides by Squarespace before you select one. 

If you're really not sure which template to start with, I recommend starting with Bedford. Just look at all the example sites—this is a versatile template! It can be used by a photographer and insurance agency. It's an incredibly flexible base. 


03. Get your basic content in place

We'll dig into more substantial customizations in another post, but here let's just get the basics done. 

Your Squarespace editing menu is in the left-hand column of your website. This is not visible to the public, but only to you when you're signed in to Squarespace. If you toggle over the upper left-hand corner of your website you'll see the arrow option indicating you can open or close your menu. 

Get your website name and description in the right places.

Go to Design > Logo & Title

Make sure the website or business title is correct in this space. Add a tagline, if applicable. If you have a logo already you can upload it here. Squarespace can help you create a logo if you don't have one yet. But, you don't need a logo in Squarespace. If you don't have one, the title of your website will display in text (which you can customize).

Go to Settings > Website > Basic Information

Give your website or business a short one to two sentence description. Select the appropriate website type from the drop down. Hit Save in the upper left-hand corner of the menu and then go backwards using the menu's back arrow. 

Choose the name and type of pages you will have in your website. 

Each Squarespace template loads with demo pages in place. You can delete these by clicking on the trash can to the left of each page name. Or you can use that demo page as a starting point for your site by clicking on the gear icon to the right and selecting Create. Change the Navigation Title to the name of the page you are creating. 

You can add new pages by clicking the + button in the upper right-hand corner of your Pages menu. Give your page a name within the Page Title field. Squarespace offers you a number of starter layouts to make page building a little easier. Select a layout that works best for your page.

You can drag and drop a page to reorder it within the menu.

Change the text and photos within each page. 


Once you have the correct pages for your site in the correct order. Click on each page one-by-one. Your Pages menu will still be on the left-hand side. The right-hand side will be sample content from the demo page or sample content from the starter layout you selected. Or, this page will be entirely blank if you chose a new page and blank layout. 

Hover on the page and a black menu bar will appear that says Page Content. Select Edit. Now you can click within the text and change it. The text options (bold, italic, left-aligned, etc.) look similar to most word editing programs. Change all visible text on the page to what you want it to say for your website. Click Save in the black menu bar near the top.

Change all photos to your photos by hovering over the photo and selecting Edit. Click Save.

If you have at the very top of your demo page it may be a Banner image. Hover on the page and select Banner to remove or change this image.

Here are some fantastic help guides from Squarespace on editing within pages:


04. Go live with your website

Obviously, we can get really into the weeds before we go live. We could do a lot more customizing your site, but this is just a bare bones starting guide. So, if you've got your URL, your template, and your content in place, then it's time to go live!

Go to Settings > Website > Domains

Make sure that the Primary domain is the URL you purchased for this website or business. Squarespace also has a built-in URL that is often something like "your-site.squarespace.com." This is your behind-the-scenes URL, but you want to make sure the "yoursite.com" is marked as Primary. 

Go to Settings > General > Billing & Account > Billing > Upgrade 

Up until now you've been working on your new Squarespace site for free. You have up to 30 days before you have to give them any credit card information. When you're ready to go live, though, you need to select a subscription plan for your website. Almost all of my clients start on the Personal Websites plan (even businesses). That basic plan limits you to 20 total pages and has a higher transaction fee for shops, but it's nearly identical to the Business Website plan. There are two additional plans for eCommerce sites—if you're selling a lot of products read the details carefully, but I usually advise going with the less expensive plan first.

Select the plan you need right now and you can upgrade at any time (if you need more pages or start selling enough products). 

Once you complete your transaction, your site is live!

Here are some Squarespace resources on billing and primary domains:

Do you already have a headache thinking about all this? I create Squarespace websites for clients—fast. And, as a Squarespace Circle member, I offer all my clients 20% their first year's subscription. Get started on your project now. 

Still feeling energized to DIY Squarespace? Great! Check out my other related Squarespace posts. 


The Pros and Cons of Squarespace

And why I run my business off of Squarespace

Perhaps the top question I receive from new business owners is: what should I use to build my website? Most individuals have heard of Wordpress. There are also options like Squaresapce, Wix, and Weebly. But what's the best solution for your website?

In my opinion, 95% of my clients should choose Squarespace. And the rest should go with a Wordpress site. Wordpress is a fantastic tool, but it's a platform that requires a high-level of technical knowledge to maintain and a decent set of design skills to customize. In my experience, it's expensive to hire designers and developers for Wordpress (especially for recurring maintenance). Most individuals and business owners want to focus all of their attention on their business and not on learning Wordpress, so although Wordpress may initially appear more affordable, the cost climbs quickly. That being said, some individuals and businesses need the particulars of this tool; I recommend individuals that needs a portal or password-protected community, those that utilize a complex and changing set of categories and tags, and those that want to run a multi-site network consider Wordpress. Everyone else, I steer toward Squarespace.

Squarespace is an all-in-one solution. Instead of just being the content management tool or platform, like Wordpress, it also provides the design/template, the technical maintenance and updates, the plug-ins, etc. Moreover, Squarespace now offers logo creation and domain purchasing/hosting. Everything you need to start and run a website. 

I switched to Squarespace (from Wordpress) several years ago when I was looking for the best way to display my photography portfolio. My Wordpress site was responsive (it flexed up and down based on screen size so it looked great on any device), but the gallery plug-in I had at the time was not. I found myself frustrated searching for the right combination of tools at the right price. It was then I realized that many photographers I admired were Squarespace clients. I switched shortly thereafter and I haven't looked back. 

After several years on the platform, here's my pros and cons list for Squarespace:

Squarespace Pros: 

  • Provided responsive designs/templates
  • Technical support and maintenance included
  • Security monitoring and upgrades included
  • Highly customizable
  • Down time is rare
  • Fantastic help/support community
  • Continually rolling out new features
  • Unlimited space (fantastic for image-heavy sites!)
  • eCommerce options
  • Built-in SEO and analytics tools
  • Discount codes frequently available

Squarespace Cons:

  • No third party tools/apps allowed (except for HTML code blocks)
  • Annual subscription prices increased in recent years
  • Blogging tags/categories organization less robust than Wordpress
  • No media library 
  • Each site is a separate subscription (no discounts for multisites)

Do you already have a headache thinking about all this? I create Squarespace websites for clients—fast. And, as a Squarespace Circle member, I offer all my clients 20% their first year's subscription. Get started on your project now. 

Still feeling energized to DIY Squarespace? Great! Check out my other related Squarespace posts. 


A Brief Review of Google Domains


I started my internet adventures with GoDaddy as my domain host. Not really by choice, though. I purchased my original domain via Blogger and about 4-5 years ago Blogger and GoDaddy were partners. Thus, I was unknowingly a GoDaddy client. (I give this long explanation because GoDaddy advertising disgusts me and I really want to be clear I didn't know what I was doing when I became their client.)

Anywho, as my skill level grew, I learned to manage my domain(s) and started diving into the cPanel. Because I was very much a novice, I needed a lot of support and GoDaddy support sucked. On several occasions I waited in a queue for an hour or more at a time to chat with a live support person only to be told they couldn't help me for one reason or another.

FireShot Capture 48 - Google Domains – Google - https___domains.google_#_.png

Based on my respect for Shay Bocks and her recommendations, I switched to Bluehost.  And I was oh-so-happy. Bluehost has truly fantastic customer service and it's incredibly easy to chat with a live support person. Moreover, they have a treasure trove of support articles available to search. 

All of that being said, I recently switched to Google Domains. Why-oh-why would I switch domain services when I was perfectly happy with Bluehost? Here are a few reasons why making the switch was the right call for me:

  1. Google makes life easy. As I highlighted in my Squarespace post, I'm all about making the technical/back-end side of web communication as easy as possible. I already use Google for most of my company and personal communication and planning. It made sense to leverage the service for my domains as well.
  2. I don't need hosting anymore. Bluehost really shines as a web host and back when I was a Wordpress gal, I needed and utilized their support and services. Now that I'm with Squarespace, I just need a simple, straight-forward domain service and Bluehost is more than I need. 
  3. Pricing and billing with Google was clear. One gripe I did have with Bluehost was that the service billed me for extras I didn't realize I was receiving and didn't necessarily feel as if I needed. With Google Domains, it was $12/year. Including privacy registration. There were no other hidden fees or costs. Nice.
  4. I'm excited to see where this goes. Google Domains is still in beta and I like the idea of being part of the club if/when they roll out new features. I really enjoy leverage their tools and products and it sounds fun to me to be using them for domains. 

One amazing bonus of Google Domains, that I didn't know about until after I had made the switch, is that they integrate so easily with Squarespace. Pointing my Bluehost domains to Squarespace wasn't hard, but it did take a number of steps and it'd be easy for a novice to mess up or get overwhelmed. With my URL on Google Domains, I literally clicked two buttons and Squarespace + Google worked it out for me. No set-up required. Score!

Anyone else made the switch to Google Domains? I'd love to hear about your experiences!

PS: here's a review I read before making the switch. And another one

Why I Made the Switch to Squarespace (and why you should too)

When I started blogging and maintaining websites I followed a fairly predictable path: Blogger > Wordpress.com > Wordpress.org. I loved learning Wordpress! It was complex and full of possibility. There are thousands upon thousands of great resources for Wordpress users out there and I particularly loved working with Genesis themes.

That being said, Wordpress is complex. And perhaps too full of possibility for most users. Including me. I spent far too many hours researching themes, adjustments, plug-ins, security needs, etc. After awhile I felt as if I were spending far too much time managing the technical and design aspects of my sites and not enough time speaking to my audience.

I heard many great things about Squarespace from other professionals and finally I decided to dip my toes in the water. I quickly became a convert! These days my site is fully migrated to Squarespace and it is my first recommendation to most clients. 

So why am I such a Squarespace fan? 

It's easy! Sure, as with everything there's a bit of fumbling around in the dark in the beginning, but the product is easy to learn and Squarspace provides great resources for you to get started with. Once I started my website on the platform I was floored by how quickly I could make my pages look great.

All Squarespace templates are responsive. They'll look amazing on phones, tablets, big screen TVs, etc. With a background in user testing, I know audiences will be viewing our websites from many different devices and it can be time intensive to ensure your site looks great on all of them. Luckily, Squarespace does the work for you. Their templates are smooth and scale down or up beautifully. No more broken images or buttons when your audience checks you out on their phone.

Squarespace templates are highly customizable. When you get started on the platform you pick a template to start with, but then you can tweak and edit and refine from there. Two websites can start with the exact same template, but end up looking wildly different. When I log onto a well done Squarespace site, I usually can't tell which template they have as a base.

The platform is incredibly affordable. With my Wordpress site, I paid for my domain, web hosting, design templates + child themes, an image gallery plugin, a contact form plugin, and technical help along the way (which could get very expensive depending on the request). Squarespace is $12/month for their basic website plan. These days, I pay my monthly Squarespace fee + my yearly domain fee. That's it. My costs are way down as is my stress level. 

There are a great articles and resources that compare and contrast Squarespace with Wordpress, but I usually just say this: unless you need something above and beyond what you see on most websites (something very technically unique) then you'll love Squarespace!

I could go into plenty more detail (and I will in future posts), but for now run over to check out the platform a bit more on your own. 

Image courtesy of Unsplash